Everybody can author a new question


Subscribe to JavaBlackBelt: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get JavaBlackBelt: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

JavaBlackBelt Authors: Sumith Kumar Puri, Duncan Thomas, Maureen O'Gara, Karthik Narayanan, Steve Beaty

News Feed Item

Google and Future Now Team Up to Answer the Biggest Question Facing Interactive Marketers: "What Should I Test?"

Google and Future Now Team Up to Answer the Biggest Question Facing Interactive Marketers: "What Should I Test?"

FAIRFIELD, CT -- (MARKET WIRE) -- 03/07/08 -- Future Now Group, Inc. (OTCBB: FUTR), an authority in interactive marketing optimization, announced that they will be the guest presenter in Google's free webinar, "Website Optimizer, What Should I Test?", on Tuesday, March 11, 2008 at 12 pm EDT (9 am PDT, 4 pm GMT).

Hosted by Tom Leung, Business Product Manager of Google Website Optimizer(TM), and Bryan Eisenberg, co-founder of Future Now Inc., this webinar is geared toward the interactive marketer who wants to improve website performance and learn how to get the most out of Google Website Optimizer, Google's free multivariate testing tool.

"For almost a decade Future Now has shown how testing can transform your site over time," Bryan Eisenberg said. "Yet it doesn't do much good simply to know you should test; knowing what and how to test is just as critical. Without a clear hypothesis, it's easy to lose track of your own guesswork."

In previous webinars, the Google Website Optimizer team has shown how to use the tool; this time, they'll delve into the more fundamental question, "What should I test?" Future Now's expertise in marketing optimization through testing and planning, combined with Google's simple and effective free tools, promises to make this webinar powerful for all marketers looking to improve ROI and conversions.

The webinar will begin with an introduction to Website Optimizer. Then it will cover testing best practices, top elements for marketers to test on any webpage, and the biggest mistakes people make when creating content to test. It will end by answering questions submitted by webinar participants.

Tom Leung added, "Once Google Website Optimizer is installed, developing the actual content to test can be the difference between making incremental gains in your conversion rates and really knocking it out of the park. Future Now's research on persona and persuasive momentum are a great psychological method to drive their consulting service, and a great complement to content experimentation design using Google Website Optimizer's technology."

Signup for this free Google webinar is available at www.google.com/websiteoptimizer

Google and Google Website Optimizer are trademarks of Google Inc.

About Future Now Group, Inc.

Through a proprietary methodology and supporting set of software tools, Future Now provides optimization services that help businesses improve their online marketing efforts thereby generate more sales, leads, and subscriptions. The framework that makes up the intellectual property, Persuasion Architecture®, delivers clients "blueprints" to plan, measure and improve their online sales and marketing initiatives. Our client successes in optimizing their online conversion rates (converting more online traffic into leads, subscriptions and sales) have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Forbes, Inc. Magazine, as well as industry publications like Internet Retailer, Marketing Sherpa and ClickZ.

For additional information go to www.futurenowgroup.com.

Notice Regarding Forward-Looking Statements.

This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding potential results and future plans and objectives of Future Now Group Inc. are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from our expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in our documents filed from time to time with the Securities and Exchange Commission. Other risk factors may include, but are not limited to, fluctuation in quarterly results, and increased competition in our operations, our ability to continue operations as scheduled, and our ability to protect the proprietary technology we use. Further, the company operates in an industry sector where securities values are highly volatile and may be influenced by economic and other factors beyond the company's control, such as announcements by competitors and service providers.

The contents of this press release are presented as a general overview of the company. It is intended only to contain general information regarding the company and its business and does not purport to provide complete disclosure or analysis of all matters, which may be relevant to a decision to make an investment, including all risk factors or similar considerations. Although the information is believed current as of the date herein, the information may be subject to change, amendment or supplementation, and the company does not expect, and assumes no obligation, to update or otherwise revise the information herein.

Investor Relations
Andrew Barwicki

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.